Arcade Admin – The Arcade Owners Ultimate Resource

So, after visting many arcade site’s and seeing that many of them do not have Adsense compliant privacy policies – I thought it was time to write an article on the issue. In simple terms, you are required to have a Privacy Policy on your site if you are going to show Google Adsense Ads – If not your account can be banned, and all renvue generated be withheld – So get it right now, and it may just save you a few dollars!

Once again, Google can ban you if you do not have a Privacy Policy in place – so waste a few minutes now and get it right!

Once you have got a basic Privacy Policy on your site, You need to make sure it’s Google compliant - So look at the following Privacy Policy snip, that show’s how to make your policy Google compliant.

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Deleting cookies does not mean you are permanently opted out of any advertising program. Unless you have settings that disallow cookies, the next time you visit a site running the advertisements, a new cookie will be added.

Once you have got this on your arcade – your well on your way to make your first dollars with Google Adsense – Questions/Comments welcome!

Well, I was having a read of a post at Av Arcade Forum and it has provoked me to comment here. This post is relating to your arcade, and some of the things you need to do to make it a success!  This is an open blog post, so all feedback/comments are welcome. This isn’t a definitive guide on what to do, merely my experience:-

1.Uniquness

What makes your arcade stand out from the crowd? It’s the way in which you make it unique, that means offering something that no other arcade has, even if its just a theme – its unique and a good talking point. When I talk about uniqueness, its about how you can do something different, its all about the users, make the user feel at home by offering them something unique(different) – in return they should pass on your site with word of mouth (and social media)!

Don’t stick with the status quo when it comes to managing an arcade [such as game layout, social media, use of game tags and categories] go wild and try something new, be unique – this is be one of your key selling points!

2.Theme

This is a key area of your site. Put your self in the position of a user, would you use your site with its current design/navigation? Sometimes I see arcade theme’s that are a horrible to use/navigate – remember semantic development is what you need to aim for, with all your pages being valid! The theme is what’s going to engage with the user, ensure its what your target audience wants to see form your site, but also ask for feedback!

Take examples such as miniclip, a nice simple design, thats easy to navigate and assessable to all users (even those with an impairment). The design is what’s key, you may have poor quality games, but if the theme stands out from the rest, your still going to get an audience.

Design it, Make it Unique, and get FEEDBACK from your USERS

3.Features/Modifications

This is a key area in my view, having something to engage and retain the user while also attracting new users into the mix. Areas such as leaderboards and chat rooms on games all increase user participation and retainment. Offering features such as Facebook Connect are also a good way of retaining the user, while also attracting new users – use the FB Connect as a method to connect to the users profile and update their status with games they are playing on your site.

4.Search Engine Optimization

This one is a no brainer, but still it always has to have a comment on this area. Always focus on SEO to some extent, within your titles, descriptions and page layout (tags cloud) – also link build and link exchanges, try to use social media as a tool, twitter “tweets” are a good way to drive traffic to your site!

5.Quality Games

Well we’ve covered all aspects about the site, but what about the content – the reason people come to your site? Always focus on having good quality games, that engage and retain the user on your site. Also try to use social media in this area as well to share your site and the quality games you have. Ensure you take the time to play each of your games, and write custom descriptions and How-to-Play instructions. Quality games are only part of the solution, but linking within the other sections and you’re on to a winner!

A side tip – Look at the big picture! Always look to see what your competitors are doing, even trailback their link exchanges and try to match them – It’s all about how you can be successful, not how others can be!

-I’ll update this post when I get time, at the moment I still need to formulate my idea’s!