Well, I was having a read of a post at Av Arcade Forum and it has provoked me to comment here. This post is relating to your arcade, and some of the things you need to do to make it a success! This is an open blog post, so all feedback/comments are welcome. This isn’t a definitive guide on what to do, merely my experience:-
1.Uniquness
What makes your arcade stand out from the crowd? It’s the way in which you make it unique, that means offering something that no other arcade has, even if its just a theme – its unique and a good talking point. When I talk about uniqueness, its about how you can do something different, its all about the users, make the user feel at home by offering them something unique(different) – in return they should pass on your site with word of mouth (and social media)!
Don’t stick with the status quo when it comes to managing an arcade [such as game layout, social media, use of game tags and categories] go wild and try something new, be unique – this is be one of your key selling points!
2.Theme
This is a key area of your site. Put your self in the position of a user, would you use your site with its current design/navigation? Sometimes I see arcade theme’s that are a horrible to use/navigate – remember semantic development is what you need to aim for, with all your pages being valid! The theme is what’s going to engage with the user, ensure its what your target audience wants to see form your site, but also ask for feedback!
Take examples such as miniclip, a nice simple design, thats easy to navigate and assessable to all users (even those with an impairment). The design is what’s key, you may have poor quality games, but if the theme stands out from the rest, your still going to get an audience.
Design it, Make it Unique, and get FEEDBACK from your USERS
3.Features/Modifications
This is a key area in my view, having something to engage and retain the user while also attracting new users into the mix. Areas such as leaderboards and chat rooms on games all increase user participation and retainment. Offering features such as Facebook Connect are also a good way of retaining the user, while also attracting new users – use the FB Connect as a method to connect to the users profile and update their status with games they are playing on your site.
4.Search Engine Optimization
This one is a no brainer, but still it always has to have a comment on this area. Always focus on SEO to some extent, within your titles, descriptions and page layout (tags cloud) – also link build and link exchanges, try to use social media as a tool, twitter “tweets” are a good way to drive traffic to your site!
5.Quality Games
Well we’ve covered all aspects about the site, but what about the content – the reason people come to your site? Always focus on having good quality games, that engage and retain the user on your site. Also try to use social media in this area as well to share your site and the quality games you have. Ensure you take the time to play each of your games, and write custom descriptions and How-to-Play instructions. Quality games are only part of the solution, but linking within the other sections and you’re on to a winner!
A side tip – Look at the big picture! Always look to see what your competitors are doing, even trailback their link exchanges and try to match them – It’s all about how you can be successful, not how others can be!
-I’ll update this post when I get time, at the moment I still need to formulate my idea’s!
